Game 4 Grenfell was a 4-and-a-half-hour live transmission, on Sky One, that involved around 60 celebrities and ex-professional footballers, as they competed in a football match at QPR’s Loftus Road – a stones throw from the scene of the Grenfell tower fire – in order to raise money for the victims.

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Hosted by Adam Hills, the 90-minute match had celebrity commentators including Matt Lucas, Ian Wright and Alan Davies. Players in the match included Jose Mourinho, Jamie Dornan, Damian Lewis, Sir Mo Farah, Wretch 32, Jarvis Cocker, Russell Howard, Lee Mack, Olly Murs, Tinie Tempah as well as fire fighters who had attended the blaze and survivors from the tragedy. Plus there was epic half-time performances from Marcus Mumford, Rita Ora and Emeli Sande.

The coverage also included several moving appeal films that were researched and recorded for the show. These dealt with extremely harrowing subject matter and required the highest levels of sensitivity with the contributors. These films proved remarkably effective in getting viewers to donate. As did some more leftfield comedic methods, such as encouraging viewers to give generously when they spot certain things happening during the game. Be that a goal, or Paul Merson eating a cake on the bench. Adam Hills along with commentators Matt Lucas and Joe Speight did an incredible job of encouraging people to donate. All of this helped the total raised by the Game4Grenfell for the victims and local community organisations reach around the million-pound mark. A Grenfell Tower survivor who played in the game said afterwards the show “helped us smile”.